#Gaming Industry Innovators are Moving Towards the
Social Casino Market: (OTCQB: $TAPM) (NASDAQ: $SCPL) (NYSE: $BX) (NASDAQ:
$ZNGA)
Revenue for social casino market reached $5.2 billion
in 2018
Point Roberts, WA and Delta, BC - May 23, 2019 (Investorideas.com
Newswire) Investorideas.com, a leading investor news resource covering gaming
and technology stocks releases a special snapshot reporting on how smart gaming
industry innovators are turning their eyes towards the social casino market.
According to ResearchMoz, "The global social
casino market is supported by various growth drivers, such as rising number of
social media users, growing global population, budding internet penetration,
emerging smartphones and gaming traffic."
Seeing the future growth of this market, Tapinator,
Inc. (OTCQB: TAPM), a developer and publisher of category leading apps for
mobile platforms, just announced that it is developing a new social casino game
which is scheduled for launch in Q4 2019.
“This upcoming game
features a slot mechanic, with innovative metagame systems that have proven
their success in the world of real money gaming. The title is made possible
through Tapinator’s recent licensing deal with a major European real-money
slots developer. The real-money version of the product is currently a top
performing slot game across over 200 online casinos in a number of European
countries. The company will be announcing the details of this partnership
closer to the game’s launch.”
Tapinator also reported, “In 2018, the
revenue for the social casino market reached $5.2 billion, according to Eilers
& Krejcik. The social casino market grew 10.9% year-on-year in the final
quarter of 2018. As a category, it is estimated that slots comprised over 70%
of this revenue. Despite the significant revenue generated by slot games on
mobile, there has been little innovation in the space. Key developers have
focused on improving production values, running live ops, and adding content.
This has started to change with the success of Coin Master by the developer, Moon Active. Coin Master features a slot mechanic but its success is based on
its metagame systems and social functionality. As a ‘Top 15 Grossing’ game on
iOS, with an estimated $75+ million in annual revenue, Coin Master has proven the top grossing potential for innovative
mobile slot games.”
“We are big believers in the social casino
space on mobile and our social casino product, Video Poker Classic is ‘Top 150 in Downloads and Top 100 in
Grossing’ within the Casino category on iOS. We look forward to using the
expertise we’ve gained in the space to launch, what we believe will be, a
successful slots product. The slots space on mobile has been a very lucrative
area but has been sparse on innovation. We are starting to see this change,
with the introduction of innovative systems that promote player engagement
progression and monetization. We believe that, in 2019 we will see the launch
of new innovative slot games that join Coin
Master as top grossing products. Our expectation is that our licensing
deal, combined with our social casino and mobile expertise, will allow
Tapinator to successfully bring an innovative and proven slot game to mobile
devices,” said Tapinator CEO, Ilya Nikolayev.
SciPlay Corporation (NASDAQ: SCPL), a leading developer and publisher of digital games on mobile and web
platforms which include
social casino games, such as Jackpot Party Casino, Gold Fish Casino, Hot Shot
Casino, and Quick Hit Slots, began the month of May by ringing the Nasdaq MarketSite bell on May
3rd in Times Square, in celebration of its initial public offering
(IPO) on the Nasdaq Stock Market.
SciPlay utilizes a disciplined, data-driven approach to create a
portfolio of games that spans markets and appeals to a wide range of players.
They gather and analyze data to fine-tune the game play experience and enrich
their games. They also leverage extensive insights learned through their
relationship with Scientific Games Corporation, which helps differentiate their
content and create deeply immersive game play.
Josh Wilson, SciPlay’s Chief Executive Officer said, “SciPlay’s listing
on the Nasdaq as a public
company is a new beginning for us. We believe that operating
independently, with Scientific Games’ business support and access to
intellectual property, will help us as we continue on our mission of becoming
the #1 casual mobile gaming company in the world.”
“SciPlay provides highly entertaining free-to-play games that millions
of people play every day for their authenticity, engagement and fun,” said
Nelson Griggs, President of the Nasdaq Stock Exchange. “They are a global
organization powered by a culture of innovation that utilizes data to enhance
user experience. We could not be more excited to welcome them to our family of
the world’s most innovative companies.”
Social casino gaming has also attracted the likes of asset managers such
as The Blackstone Group L.P. (NYSE:BX) who over the past few months has continued on a gaming investment spree, most recently
with the purchase of a minority stake in Romania’s largest sports betting
operator, Superbet.
The equity firm has paid €175 million for a minority stake in
Superbet. Blackstone Tactical Opportunities conducted the transaction on behalf
of its parent company.
Superbet was established in 2008. Over the years, it has become
Romania’s largest sports gambling operator with 1,200 betting shops around the
country and more than 3,500 employees. The company recorded betting turnover of
€180 million last year.
Aside from its retail network, Superbet also operates its own digital
platform, which it launched in 2016, and a mobile betting app, which the
operator debuted in 2018. In addition to its domestic market, Superbet also
provides its services in Poland and runs offices in Austria, Malta, Croatia,
Serbia, and the UK.
Commenting on Blackstone’s interest in Superbet, the operator’s
co-founder and CEO, Sacha Dragic, said that the private equity investment firm
is a partner “capable of supporting Superbet Group to maintain its market
leadership in Romania”, increase its market share in its domestic market, and
be able to capitalize, “on opportunities to expand business in both Central and
Eastern Europe and globally.”
The Blackstone Group has continued to show interest in the global gambling
industry and has invested in companies representing different sectors of that
industry. News about the firm buying a minority stake in Romania’s largest
sports betting operator arrived shortly after it emerged that Blackstone has
acquired Ukrainian social casino games developer Murka in a bid to venture into the exploding social
casino market.
Last year, the private equity firm purchased Spanish gambling powerhouse Cirsa. The purchase price was not disclosed, but
according to sources, Blackstone paid between €2 billion and €2.5 billion for
the casino and betting group.
Zynga
Inc. (NASDAQ: ZNGA), a leading mobile game developer, back in
March announced that Zynga Poker, the world’s largest free-to-play poker game introduced a new
‘Spin and Win’ mode in its World Poker Tour® Tournament Center. This
new mode gives players the thrilling experience of playing short tournaments
and a chance to win payouts of up to 10x their buy-in by spinning a prize
wheel.
The game features faster game play with
tournaments lasting 5-8 minutes, a three-handed tournament mode where winner
takes all, the option to spin a wheel to determine the payout of 2x to 8x a
player’s buy-in, making this tournament mode the most advantageous for
favorable spins, and authentic World Poker Tour themed environments with
branded tables and tournaments.
“Our players have asked for faster-paced
tournaments with bigger rewards, and we believe Zynga Poker’s new ‘Spin and Win’ tournament mode truly puts our
players in the hottest seat at the table,” said Bernard Kim, President of
Publishing for Zynga. “Combining this quicker, more aggressive tournament style
with the famous World Poker Tournament brand gives players the most compelling
virtual experience in the sport of poker.”
“Spin and Win is the latest development from
our great partners at Zynga Poker to
enhance the World Poker Tour experience for their players,” said Adam Pliska,
CEO of the World Poker Tour. “This innovative addition to the WPT Tournament
Center is a testament to the creativity of Zynga
Poker and gives their players another unique way to engage with the World
Poker Tour.”
Zynga Poker is one of the most popular poker games in
the world and now has more ways for players to compete than ever before.
Designed to play like a real table experience, this Texas Hold ‘Em Poker game
lets players participate in either a Sit-N-Go game, Spin and Win tournament
mode or a cash table game to win generous payouts with up to nine players in
either a fast or slow style setting. Zynga Poker has developed a strong
community within the game supported by Leagues and a VIP program. This allows
players to earn benefits and features by reaching higher tiers with exclusive
chip package offerings and special game modes.
Global Market Insight says, “The social gaming market is growing
at a rapid pace on account of the increasing adoption of advanced gaming
technologies, rising income levels, low cost of games, increase in online
content, and digital distribution, which allow users to download the content on
their systems. Popular social gaming genres, such as social casino is likely to
drive the market growth during the forecast period due to the increasing social
gaming traffic.”
With this in mind,
many gaming companies are starting to look into this direction, which allows
users to enjoy the thrill of gambling but without the over-the-top losses
associated with real casino gambling. This is welcome news for consumers and
allows companies to gain popularity and include app purchases for
profitability. Gaming is betting big on social gambling, and based on current
app usage numbers, so are consumers.
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