The #AIEye #Podcast - CEO of VSBLTY Groupe Technologies
(CSE: $VSBY.C) (OTC: $VSBGF) Talks about Agreement with News America Marketing,
Subsidiary of News Corp. (NYSE: $NWSA); @vsbltyco
Point Roberts WA, Delta BC, January 8, 2020 Investorideas.com,
a global investor news source covering Artificial Intelligence issues a special
edition of The
AI Eye, reporting on recent news from VSBLTY Groupe Technologies
Corp. (CSE:VSBY) (OTC: VSBGF) (5VS.F), a leading retail software
and technology company using artificial intelligence.
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this in full at https://www.investorideas.com/news/2020/artificial-intelligence/01081AIEye-VSBY-VSBGF-NWSA.asp
VSBLTY Groupe Technologies Corp. (CSE:VSBY) (5VS.F) (OTC:VSBGF) and News America
Marketing (NAM), a subsidiary of News Corp. (NYSE:NWSA), have
recently signed a definitive agreement to
deliver next generation retailer and brand marketing solutions and access
customer data analytics. In an interview with Investorideas.com, VSBLTY Co-founder
and CEO, Jay Hutton outlined the appeal of and the market opportunity afforded
by a company with NAM’s scope and reach digitizing from more traditional
marketing.
“They’re an ideal partner for us because they
have 70,000+ stores currently under contract,” he said. “So for them to be able
to move from analog to digital and immediately get traction, that’s what
attracts us to them.”
“The brands are demanding digital,” he
said. “They know exactly what’s happening with respect to the number of people
that see their ads on the internet because the internet is – among many other
things – a very measurable medium. So what’s happening is the brands are
demanding that kind of experience in bricks and mortar and that’s the pivot
that’s really important here.”
VSBLTY brings to NAM’s considerable network,
technology that provides enhanced customer engagement and audience measurement
using machine learning and computer vision. This is achieved through the
company’s VisionCaptor™ and DataCaptor™ software, which combines motion
graphics and interactive brand messaging. Hutton emphasized the importance of
the customer engagement aspect.
“Brands want to buy impressions in retail
that engage consumers,” he said. “They want to create … an intimate engagement
with the consumers because brands feel that the more intimate an engagement
they can secure with a consumer, the more likely they are to get more revenue.
It’s really as simple as that.”
“If I am in retail and I see a digital
placement, I’m going to look,” he said. “You may not look for 35 seconds, but
you’ll look for two seconds. In those two seconds our software knows you’re
looking and we can play content specific to your gender, specific to your age
etc… so the engagement level goes up.”
Hutton explained the trend toward
digitization in the market is increasing and that VSBLTY is well positioned
after spearheading the development.
“[For] the last three years we’ve been
really planting the initial seeds or pouring the foundation for this market
category,” he said. “Back in 2015 it really didn’t exist to any degree and
certainly [was] not measurable. VSBLTY has been a leader in the category in
planting those initial pilots, validating the science, ensuring that the technology
works, getting some of the blocking and tackling done, and now we’re at the
point where this thing is pivoting to the explosive growth that we were all
hoping it would do.”
“Going from somewhere in the neighborhood
of 2 to 5 percent of digital penetration in-store, to north of 65 to 70 percent
digital penetration in the next two years – that’s meteoric growth.”
Hutton outlined the timeliness of the
agreement:
“2019 has been the pivot point and 2020
will be the scale point,” he said. “So this is not conjecture, guesswork or
hope anymore. This is happening as we speak and that’s why the timing of this
is fantastic, and to have a brand like News America, knowing what they know, is
really what represents the opportunities.”
“What I can say is that 2020, for the
purposes of VSBLTY’s revenue, will be a multi-million dollar breakout year for
us.”
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