stocks issues an exclusive Q&A with the CEO and President of UMeWorld Limited (OTCQB: UMEWF),
an online video and education internet company in China. Mr. Michael
Lee, Chief Executive Officer and President share his vision of targeting
the massive online market in China.Michael can you first explain briefly to new investors the two divisions of your internet company, the video content platform and the online education market?
A: Michael Lee, Chief Executive Officer and President
You probably are not aware that YouTube and many other popular video sites are blocked by China's "Great Firewall". UMeLook is uniquely positioned to offer advertisers the ability to use their existing promotional
video assets to access mainland China consumers. UMeLook is deployed
through a sophisticated CDN (Content Delivery Network) with broad
coverage throughout mainland China. UMeLook is fast becoming the primary
source of foreign video content for the Chinese viewer across any
Internet-enabled device in China.SmartStar is our cloud-based, adaptive learning educational
platform, under our digital education business division. Unlike
traditional online courseware, SmartStar provides a concept-level
assessment and evaluation of a student’s learning progress. It
identifies the student’s strengths, weaknesses, their proficiency in a
given subject area and personalizes the delivery of proprietary
educational items according to the student’s learning needs. SmartStar
is also capable of providing scoring and statistical analysis of exams
and evaluations and to provide administration of local and nationally
standardized exams. It is ideal for schools and teachers.Q: Investorideas.com
With the UMeLook ( http://www.umelook.com/) website can you explain how having foreign content differentiates your site in China?
A: Michael Lee, Chief Executive Officer and President
UMeLook.com is a niche player in the Chinese online video market, wherein the competition is focused on local TV series and, we different ourselves by focusing on foreign videos of less than 10 minutes duration and target affluent Chinese viewers between the age of 18-45 who are interested in foreign information, products and brands. UMeLook.com has also succeeded in entering the Chinese online video market where global players such as YouTube and Dailymotion are blocked and inaccessible in China. There is no existing direct competitor for UMeLook operations plan and business
model in the Chinese online video marketplace.Q: Investorideas.com
What kind of growth are you seeing for UMeLook ( http://www.umelook.com/) and how do you plan to keep building on that?
A: Michael Lee, Chief Executive Officer and President
More than 60% of China's approximately 600 million internet users watch online videos. As the number of China's internet users grows, so will the online video market. Chinese are spending much of their time online -- an average three hours a day, compared with two hours watching television, according to a study conducted last year by Starcom Mediavest Group. The statistic is the same for consumers even in the less developed, lower-tier markets that brands are keen to crack. UMeLook.com will continue to drive viewership aggressively and in conjunction, are preparing to launch a global e-commerce platform assisting small and medium brands from worldwide sources, to expand into the Chinese market. Marketers spent $7.4 billion on online marketing in China in 2011, representing 13.5% of total media spending. That was up from $5.1 billion, or 10.6% of the total, spent in 2010. We hope to generate significant advertising revenue from our e-commerce platform.
Q: Investorideas.com
The online education market has the potential to be huge according to analysts, filling the gaps in traditional education. How are you targeting that market and what kind of traction is the company getting?
A: Michael Lee, Chief Executive Officer and President
SmartStar is on track to become a leading education service provider in China. The K-12 education system in China is the largest in the world comprising 230 million students and 12 million teachers. Chinese families spend more discretionary income on education than anything other expense, except for housing. SmartStar will be available through a monthly subscription, as low as US$10, enabling the user to have unlimited access via the internet. We are in advance discussions with several national distributors who will offer SmartStar pre-paid cards that can be used against a monthly subscription.
Q: Investorideas.com
In closing Michael, what do you see as your biggest competitive advantage moving forward?
A: Michael Lee, Chief Executive Officer and President
Well, I am happy to say that there is no existing direct competitor for UMeLook operations plan and business model in the Chinese online video marketplace. As for SmartStar, our adaptive learning concept and technology is unique and in fact, we are about to submit a patent application to the patent office in U.S. and China to protect this asset. In conclusion, we are delivering two first-in-class products to meet the unmet needs of the target markets and there is no reason not to be successful.
About UMeWorld
UMeWorld's mission is to facilitate the interaction between people -- "You" and "Me," through its digital platform. Currently, UMeWorld operates UMeLook ( http://www.umelook.com/), an online video platform focused on bringing foreign video content to China. UMeLook is deployed through a sophisticated CDN (Content Delivery Network) with broad coverage throughout mainland China, Hong Kong & Taiwan. UMeLook plans to be a source of foreign video content for the Chinese viewer across any Internet-enabled device in China. UMeWorld intends to focus its future operations on digital media and the digital education market.
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