AI News: VSBLTY (CSE: $VSBY.C)
(OTC: $VSBGF) Partners with IMG at Rose Bowl Game to Collect Key Audience and
Advertising Impressions Intelligence; @vsbltyco
Philadelphia,
PA - May 29, 2020 (Investorideas.com Newswire) VSBLTY Groupe Technologies Corp.
(CSE: VSBY) (Frankfurt: 5VS) (OTC: VSBGF) ("VSBLTY"), a leading retail software
technology company, in partnership with IMG, a global leader in sports events
and media, conducted an audience study at the 106th Rose Bowl Game in Pasadena,
Calif. on January 1, 2020. The research captured operational and marketing data
that will help operators of entertainment and sports venues make informed
decisions on staffing levels and guest experiences.
Read this news
featuring VSBLTY in full at https://www.investorideas.com/CO/VSBY/news/2020/05291IMG-RoseBowlGame.asp
Jay
Hutton, VSBLTY Co-founder and CEO, said, "Traffic count and other venue
data collected, when combined with machine learning, can help improve
operational efficiencies and venue logistics. Facts about fans, their habits
and actions—in addition to demographic and psychographic information—will help
plan audience activities as well as serve as a tool to validate the value of
on-site advertising impressions to sponsors."
To
collect key audience information through signage analytics, high tech video
cameras combined with video display signage were strategically placed in front
of the stadium where more than 90,000 Oregon and Wisconsin fans attended pre-
and post-bowl activities.
VSBLTY
technology provides enhanced customer engagement and audience measurement using
machine learning and computer vision. Its industry-leading VisionCaptor™ and
DataCaptor™ software combine motion graphics and interactive brand messaging
with cutting-edge computer vision measurement and insights. VSBLTY's AI-driven
software, Vector™, provides advanced facial recognition that is crucial to
enhancing today's security requirements when recognizing weapons or suspicious
persons in a crowd.
Along
the pathway to the stadium four cameras were deployed at different locations
among "Fan Fest" activities that included two FESCO units displaying
archived player videos and advertising messaging. The VSBLTY technology counted
individual fans, documented both age and sex, recorded what they watched on
video screens and for how long, collected 30,000 impressions, as well as the
percentage of views per impression. The test also showed who watched what
commercial messages, for how long, and what kind of information attracted and
held interest.
Knowledge
of the male-female attendance ratio will enable sports and entertainment venue
operators to better plan the ratio of male-oriented content to female-oriented
messaging. That same ratio information will help advertising sponsors decide
what kind of messaging will work best at specific events.
The
Rose Bowl Game test showed that pairing advertising and player/legacy videos
would likely drive up commercial messaging impressions. Video advertisers at
sports, entertainment and transportation venues can learn in real time who, by
sex and age, is watching their messages and for how long—much like the
information provided by traditional media rating services.
The
study showed that dwell times for both commercial and sports content decreased
over the course of the day and that suggests that changing pre- and post-game
content should be considered. Improved viewership could be achieved by
segmenting messages by length. Short messages should be near venue entrances
while longer content should be placed were people are more likely to dwell.
Younger
fans watched two times more videos than those over age 40 and did so for longer
periods. Women's interest in the video messaging far exceeded that of men, who
recorded some 50 percent less dwell time.
The
strategic use of digital signage paired with machine learning and artificial
intelligence to understand how audiences act and react is proving to be one of
the most important and effective audience analytics tools for sports and
entertainment venues.
Investor Relations
CONTACT: Linda Rosanio
Headquartered
in Philadelphia, VSBLTY (CSE:
VSBY)
(Frankfurt:5VS) (OTC: VSBGF) ("VSBLTY") is the world leader in
Proactive Digital Display™, which transforms retail and public spaces as well
as place-based media networks with SaaS-based audience measurement and security
software that uses artificial intelligence and machine learning.
FORWARD
LOOKING STATEMENT
This
news release contains forward-looking statements, including statements
regarding the development of advanced camera applications to help screen for
persons who may be infected with COVID-19 as they enter buildings, and other
statements that are not historical facts. Forward-looking statements are often
identified by terms such as "will", "may",
"should", "anticipate", "expects" and similar
expressions. All statements other than statements of historical fact included
in this release are forward-looking statements that involve risks and
uncertainties. There can be no assurance that such statements will prove to be
accurate and actual results and future events could differ materially from
those anticipated in such statements. In particular, there is no assurance that
VSBLTY and Photon-X will be successful in developing an advanced screening
camera or be able to commercialize such product.
The
reader is cautioned that assumptions used in the preparation of any
forward-looking information may prove to be incorrect. Events or circumstances
may cause actual results to differ materially from those predicted, as a result
of numerous known and unknown risks, uncertainties, and other factors, many of
which are beyond the control of VSBLTY, and which are described in the VSBLTY's
public filings available under its profile at www.sedar.com. The reader is
cautioned not to place undue reliance on any forward-looking information. Such
information, although considered reasonable by management at the time of
preparation, may prove to be incorrect and actual results may differ materially
from those anticipated. Forward-looking statements contained in this news
release are expressly qualified by this cautionary statement. The
forward-looking statements contained in this news release are made as of the
date of this news release and VSBLTY does not intend to update any of the included
forward-looking statements except as required by Canadian securities laws.
VSBLTY
Groupe Technologies Corp. (CSE: VSBY) is a featured Tech / AI stock on
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