NXT-ID (Nasdaq: $NXTD) Subsidiary #FitPay
to Co-sponsor #JackDaniel’s® All-Star Weekend Event
Hosted by #JamieFoxx
MELBOURNE,
Florida, February 15 – Fit Pay, Inc., a wholly owned subsidiary
of NXT-ID, Inc. (NASDAQ: NXTD), today
announced that it is co-sponsoring the Jack Daniel’s “Blame it on the Game” VIP
Party hosted by Jamie Foxx in conjunction with All-Star Weekend, February 16 –
18, 2018. The
co-sponsorship is intended to raise the profile of contactless
payments within the sports and entertainment industries. A select number
of guests including professional athletes, celebrities and industry
executives will receive a Garmin® vívoactive 3® smartwatch
customized with a Jack Daniel’s watch face and loaded with Garmin PayTM contactless
payment feature powered by FitPay.
“We are extremely excited that Fit Pay, Inc., has partnered with
Jack Daniel’s to co-sponsor this amazing event during the 2018 All-Star Weekend
in Los Angeles, CA,” states Eric Gudger, Portfolio Brand Manager for Brown
Forman (NYSE: BFA, BFB). “Jack Daniel’s has always been on the forefront of new
ideas through its various brands, and the co-branding on the Garmin vívoactive 3 timepiece is a great way for us to continue our commitment to enhance our
brand with loyal consumers and tastemakers.”
The “Blame it
on the Game” VIP Party hosted by Jamie Foxx is presented by Jack Daniel’s. The
invitation-only event will take place in Los Angeles, CA. In January, Jack
Daniel’s and the National Basketball Association (NBA) announced a new
multiyear partnership making Jack Daniel’s an official marketing partner of the
NBA, the Women’s National Basketball Association (WNBA), the NBA Development
League (D-League), and USA Basketball. The sponsorship includes a variety
of Jack Daniel’s hosted events, media and hospitality programs throughout the
NBA, WNBA, NBA D-League and USA Basketball. The “Blame it on the Game” VIP
Party will take place in conjunction with All-Star Weekend.
“Teaming with a
lifestyle brand like Jack Daniel’s really emphasizes our belief that consumers
should have the freedom to pay for things in a way that fits the way they live,”
said Michael Orlando, president of Fit Pay, Inc. and COO of NXT-ID. "The Jack Daniel's moto ‘Live Freely’ closely
ties to how we think about payments - free from your wallet, free from your
phone."
The
FitPay Payment
PlatformTM provides Garmin Pay and the vívoactive 3 with contactless
payment capabilities and full digital wallet functionality within the Garmin
ConnectTM app, enabling consumers to simply tap and pay with the
smartwatch at NFC-enabled POS terminals using an existing credit or debit card
account. FitPay’s proprietary technology platform uses tokenization, a payment security technology that
replaces cardholders’ account information with a unique digital identifier (a
“token”), to transact highly secure contactless payment and authentication
services. This frees devices from
needing to be tethered to a host device or connected to the Internet to
transact payments, creating a convenient and completely frictionless payment
experience. Manufacturers
of 15 IoT and
wearable devices are currently integrating with the FitPay Payment Platform.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866
and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow,
proprietor, is the first registered distillery in the United States and is on
the National Register of Historic Places. Jack Daniel’s is the maker of the
world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee
Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee
Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack
Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in
more than 170 countries around the world and is the most valuable spirits brand
in the world as recognized by Interbrand.
About Garmin
International, Inc.
Garmin
International, Inc., is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd.
is incorporated in Switzerland, and its principal subsidiaries are located in
the United States, Taiwan, and the United Kingdom. Garmin and vívoactive are
registered trademarks, and Garmin Pay and Garmin Connect are trademarks of
Garmin Ltd. or its subsidiaries. All other brands, product names, company
names, trademarks and service marks are the properties of their respective
owners. All rights reserved.
About
NXT- ID, Inc. and Fit Pay, Inc.
NXT-ID, Inc. (NASDAQ: NXTD) provides a comprehensive platform
of technology products and services that enable the Internet of Things (IoT). With
extensive experience in access control, biometric and behavior-metric identity
verification, security and privacy, encryption and data protection, payments,
miniaturization and sensor technologies, NXT-ID develops and markets
groundbreaking solutions for payment and IoT applications. Its industry-leading
technology products and solutions include MobileBio®, a suite of biometric solutions that secure consumers'
mobile platforms, the Wocket™, a next-generation smart wallet and the Flye, a digital credit card developed in collaboration
with WorldVentures.
NXT-ID includes three mobile
and IoT-related subsidiaries: LogicMark, LLC, a
manufacturer and distributor of non-monitored and monitored personal emergency
response systems ("PERS") sold through dealers/distributors and the
United States Department of Veterans Affairs; Fit Pay, Inc., a proprietary technology platform that delivers end-to-end
solutions to device manufacturers for contactless payment capabilities,
credential management, authentication and other secure services within the IoT
ecosystem, and 3D-ID LLC, which
is engaged in biometric identification and authentication. Learn more about
NXT-ID at www.nxt-id.com. FitPay and the FitPay Payment Platform are the sole
property of Fit Pay, Inc. For NXT-ID
Inc. corporate information contact: info@nxt-id.com
Forward-Looking
Statements for NXT-ID: This press release contains
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements reflect management's
current expectations, as of the date of this press release, and involve certain
risks and uncertainties. Forward-looking statements include statements herein
with respect to the successful execution of the Company's business strategy.
The Company's actual results could differ materially from those anticipated in
these forward-looking statements as a result of various factors. Such risks and
uncertainties include, among other things, our ability to establish and
maintain the proprietary nature of our technology through the patent process,
as well as our ability to possibly license from others patents and patent
applications necessary to develop products; the availability of financing; the
Company's ability to implement its long range business plan for various
applications of its technology; the Company's ability to enter into agreements
with any necessary marketing and/or distribution partners; the impact of
competition, the obtaining and maintenance of any necessary regulatory
clearances applicable to applications of the Company's technology; and
management of growth and other risks and uncertainties that may be detailed
from time to time in the Company's reports filed with the Securities and
Exchange Commission.
Media Contacts:
Fit
Pay, Inc. and NXT-ID
Chris Orlando
+1-760-468-7273
D. Van Zant
+1-800-665-0411
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