At the same time, retail shoppers' engagement with ads has been shown to increase when they are within a 2 mile radius from a store location. Researchers found engagement was 42% higher when ads were seen on a device rather than when they were inside a store. According to the report, 92% more shoppers are now buying from a mobile device than in-store (versus Q1 2012).”
According to a recent press release from MobileBits Corporation (OTCBB: MBIT), "Mobile ad networks such as iAds (APPL) , Admob (GOOG) and Millennial Media (NYSE: MM) extend the digital advertising model by providing consumer clicks and typically charging a CPM (cost per thousand) or CPC (cost per click) fee to deliver leads and brand awareness. Social networks such as Facebook (FB), Yelp (NYSE: YELP) and to an extent Groupon (GRPN), offer increased consumer engagement through mobile apps providing an opportunity to monetize consumer clicks.
MobileBits (OTCBB: MBIT) says SAMY, its mobile marketing and engagement network, transcends the mobile ad and social app landscape by increasing the engagement value and moving more of the real-time controls directly into the hands of the advertiser, charging only for actionable results defined as subscriptions. SAMY is a fast growing 'Mobile Mall' that provides any merchant, retailer or brand with an out-of-the box, ready to deploy, mobile marketing & engagement solution to connect with consumers in their local area and help increase sales in the physical store.
On August 27th the company released its mobile storefront management tools designed to enable businesses to easily create their own mobile app presence and to connect with customers. The SAMY platform offers merchants a new and more effective solution to engage customers around their shopping interests.
MobileBits (OTCBB: MBIT) stock closed up 26% in Friday's trading session.
According to an article in Forbes, "Facebook (FB), also said it reached 1 million advertisers, an indication that it's becoming more successful in attracting small local businesses, aided particularly by a recent simplification of its ad offerings. Not least, Facebook and the ad firms that help marketers buy ads on the site say big brands are also increasing their spending.”
Yelp Inc. (NYSE: YELP) recently announced the availability of Yelp Brazil (http://www.yelp.com.br). Starting August 21st people throughout Brazil are able to create accounts on Yelp.com.br to share their opinions about great local businesses. Yelp's free iPhone and Android applications will be available as well as its free suite of business owner tools: Yelp for Business Owners (http://biz.yelp.com.br).
Millennial Media (NYSE: MM), a leader in mobile advertising recently announced that it has signed a definitive agreement to acquire privately-held, Boston-based Jumptap in a predominantly stock transaction. Jumptap is a mobile advertising platform, which recently has taken a programmatic and mobile-first approach to reaching audiences. Jumptap has an audience profile store with over 100 million unique, data-rich profiles, of which more than 44 million can be reached across various screens - online and mobile. Jumptap supports its audience targeting through partnerships with more than 20 third-party data providers. Jumptap also has 55 issued patents and more than 50 patents pending, covering broad aspects of the mobile advertising market.
Millennial Media's market leading platform will now include Jumptap's offerings, and will result in consolidation and differentiated scale in the fast-growing mobile ad market.
The company also announced a new strategic partnership with Adsmovil, the principal mobile ad network in Latin America and the U.S. Hispanic markets, extending its media platform into South America, Central America and Mexico.
For investors following mobile commerce, mobile marketing, mobile payments and mobile security, Investorideas.com offers a list of publicly trades stocks in addition to news and articles following key trends.
About InvestorIdeas.com: Investor Ideas for global investors
www.InvestorIdeas.com is a meeting place for investors and public companies in leading sectors. Find investing ideas in biotech stocks, tech and mobile stocks, mining stocks, oil and gas, water stocks, renewable energy, beverage stocks, defense stocks, nanotech and more on TSX, OTC, NASDAQ and global exchanges.
The Investor Ideas newswire is a news source on Google news, Google Currents and Linkedin.com/Today news. Investorideas.com newswire is now available as a free mobile app for iPhone orAndroid. Go here or here for link
Follow Investorideas.com on Twitter
Follow Investorideas.com on Facebook
Follow Investorideas.com News on Linkedin.com/today
Sign up for free stock alerts at Investorideas.com
Become an Investorideas.com Member and access our online stock directories listing thousands of publicly traded stocks in over 14 leading sectors
Disclaimer/ Disclosure : The Investorideas.com is a third party publisher of news and research Our sites do not make recommendations, but offer information portals to research news, articles, stock lists and recent research. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities.
This site is currently compensated by featured companies, news submissions and online advertising. Disclosure: MBIT pays Investorideas.com an average of $150 per news release. Investorideas.com was not compensated for this article.
BC Residents and Investor Disclaimer : Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: http://www.bcsc.bc.ca/release.aspx?id=6894
800-665-0411 - Source - www.Investorideas.com