SHELTON, CT - April 23, 2014 (Investorideas.com Newswire) NXT-ID, Inc. (
OTCQB: NXTD),
a biometric authentication company focused on the growing m-commerce
market announces the roll out of the first 30 second ads to be aired on
CNBC starting the week of May 12th. The consumer ads will feature the
company's next generation smart wallet, Wocket™, created to securely
replace all the credit cards and loyalty cards in your wallet.
The CNBC ads are part of a consumer marketing campaign to create
brand awareness for Wocket™. Included is a press conference and
marketing event to be held at the Plaza Hotel in New York City on May
28th, where the new image, logo, packaging, video and product
demonstration will be revealed.
Mr. Gino Pereira, CEO of NXT-ID, Inc. said, "With current events
highlighting the devastating extent of identity theft and compromised
credit cards and passwords, Wocket™ is a product for today's unsecure
world. The CNBC audience are ideal candidates for Wocket as is every
household in the United States."
Wocket™ is a smart wallet in the same vein as the smart phone and
smart watch. NXT-ID is introducing its innovative, patent-pending
Wocket™ as the next natural step in the evolution of smart devices.
Wocket™ is a next generation smart wallet designed to protect your
identity and replace all the cards in your wallet, with no smart phone
required. The Wocket works anywhere credit cards are accepted and only
works with your biometric stamp of approval.
Credit, debit, ATM, loyalty, gift, ID, membership, insurance,
ticket, emergency, medical, business, contacts, coupon, and virtually
any card can be protected on Wocket™. More than 10,000 cards, records,
coupons, etc. and 100 voice commands can also be stored on Wocket™.
Media and shareholders wishing to attend the May 28th event can email
info@nxt-id.com
Wocket Consumer FAQ:
"What is Wocket ™?
Wocket™ is a smart wallet. Like the smart phone and smart watch,
NXT-ID is introducing its innovative, patent-pending Wocket™ as the next
natural step in the evolution of smart devices.
"What does Wocket™ do?
Wocket™ locks all of your private information in an electronic
"vault", where only an authenticated owner can authorize access to the
data. Thus, you can "lock it with Wocket™ in your pocket", protecting
your private information from unauthorized access.
"What makes Wocket™ smart?
Wocket™ smart wallet protects all of your private information
inside an electronic vault while reducing the number of cards in your
wallet. Dynamic pairing for authentication and encrypted data transfer
with other secondary devices along with a plethora of new, innovative
features makes Wocket™ the smartest wallet ever devised.
"How is Wocket™ different from other smart card solutions?
Wocket™ is not a smart card - it is a smart wallet. Thus, it can
communicate with smart cards, but is not limited in the number, type, or
method of communication of private information that typically restricts
the use of a smart card. Furthermore, Wocket™ is not dependent on
proximity or any other external factors to secure and choose soft-cards
containing private information.
"How is Wocket™ different from other digital wallet solutions?
Rather than replace a wallet as many "digital wallet" technologies
attempt to do, we chose to improve the wallet. Unlike other digital
wallet solutions that depend on connectivity to choose a payment
account, Wocket™ does not depend upon the cloud to select or make a
payment.
"Does Wocket™ require another device, such as a cell phone?
No. Although Wocket™ does not require any other peripheral for
security or "proximity sensing", Wocket™ can authenticate with secondary
devices prior to transaction as an additional step in security as well
as utilize a Wocket™ app on other devices to select or manage a
soft-card, all without revealing private information.
"How do I access my private information?
A combination of biometrics, personal PIN or pattern provides
multi-factor security for your Wocket™. Once Wocket™ verifies your
identity, you can simply select whatever soft-card or information you
want from the touch screen display, or in some configurations, your voce
command.
"How many cards can be securely stored on a Wocket™?
Up to 10,000 cards, records, coupons, etc. and up to 100 voice
commands can also be stored on Wocket™. More can be supported with
optional additional memory.
The full Wocket product FAQ is available to consumers and media at
http://nxt-id.com/wocket-faq/
Interested consumers can also sign up for product info and news
alerts in anticipation of the product. Advance ordering will be
available following the May 28th event.
http://www.wocketwallet.com/
About NXT- ID Inc. - Mobile Security for a Mobile World
NXT-ID, Inc.'s (OTCQB: NXTD) innovative MobileBio™ solution
mitigates consumer risks associated with mobile computing, m-commerce
and smart OS-enabled devices. The company is focused on the growing
m-commerce market, launching its innovative MobileBio™ suite of
biometric solutions that secure consumers' mobile platforms led by the
Wocket™ ; a next generation smart wallet designed to replace all the
cards in your wallet, no smart phone required. The Wocket works anywhere
credit cards are accepted and only works with your biometric stamp of
approval.
http://www.thewocket.com/,
http://www.wocketwallet.com/
NXT-ID' wholly owned subsidiary, 3D-ID LLC, is engaged in biometric
identification has 22 licensed patents in the field of 3D facial
recognition
http://www.nxt-id.com/,
http://3d-id.net/
Forward-Looking Statements for NXT-ID
This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements reflect management's current expectations, as
of the date of this press release, and involve certain risks and
uncertainties. Forward-looking statements include statements herein with
respect to the successful execution of the Company's business strategy.
The Company's actual results could differ materially from those
anticipated in these forward- looking statements as a result of various
factors. Such risks and uncertainties include, among other things, our
ability to establish and maintain the proprietary nature of our
technology through the patent process, as well as our ability to
possibly license from others patents and patent applications necessary
to develop products; the availability of financing; the Company's
ability to implement its long range business plan for various
applications of its technology; the Company's ability to enter into
agreements with any necessary marketing and/or distribution partners;
the impact of competition, the obtaining and maintenance of any
necessary regulatory clearances applicable to applications of the
Company's technology; and management of growth and other risks and
uncertainties that may be detailed from time to time in the Company's
reports filed with the Securities and Exchange Commission.
Contact:
Investor Inquiries:
Kirin Smith
ProActive Capital Group
Direct: 646 863 6519
ksmith@proactivecapital.comMedia: 800 665-0411
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