Breaking
Tech News: NXT-ID (NASDAQ:
NXTD) Marketing Update for Wocket™ Smart Wallet
National CNBC
Ad Campaign Resumes, Wocket to Exhibit at 2015 CES (Consumer Electronics Show)
SHELTON, Conn. - September 24, 2014 (Investorideas.com
Newswire) NXT-ID, Inc., (NASDAQ:
NXTD), a biometric
authentication company focused
on the growing mobile commerce market, issues the following marketing update
for the Wocket™ smart wallet.
The
Company will be increasing its tactical and strategic marketing plans to spread
consumer awareness as well as introduce wocket and wocket number encryption to financial institutions that issue credit
and debit cards. The Company also intends to start a merchant education program
about the many convenient and secure features of Wocket.
The Company will be exhibiting at the
upcoming 2015 International CES (Consumer Electronics Show®), the world's
gathering place for all who thrive on the business of consumer technologies, to be held in Las
Vegas, January 6-9, 2015. "CES has long been recognized as the showcase
for the best innovations in electronics," said Gino Pereira, CEO of
NXT-ID. "It will be a fitting coming out party for Wocket!"
The Company has also resumed full national
coverage of its 30 second ads on CNBC to commence starting September 29th. The
ads will air on Squawk Box, Fast Money and Mad Money.
Additionally the Company will roll out a
new online social media ad series to follow
the theme of previous ads and contests under the umbrella of the
"Celebrity Wocket in a Pocket" campaign. The new ads will be a series
of videos, photos of average guys (#these guys) becoming celebrities as they go
out on the town with their Wockets. The campaign, "Anyone can be a
celebrity with a Wocket in their pocket" will run for 6-8 weeks, closing
with "these guys" meeting and greeting real life celebrities
including the already photographed N'Sync artist, Joey Fatone and world
champion boxer, Vinny Paz with their Wockets.
The Company is also looking at specific
campaigns for the upcoming Holiday season targeting wocket as an ideal gift for
the holidays.
On the strategic side, the Company is
meeting with card issuers to promote the benefits of encrypted wocket numbers.
Wocket numbers provide one time encrypted card numbers similar to EMV
technology which is being introduced into the financial system in the United
States. The immediate benefit of partnering with Nxt-ID to use wocket numbers
for payment is that wocket does not require any special, new, POS terminals to
work. In the United States where there are 10 million payment terminals, over
60% are currently dial-up terminals. (Gao Research). Partnering with Wocket
will allow for faster adoption of encrypted or "tokenized"
transactions making the use of credit cards
much safer.
Read this release
in full at http://www.investorideas.com/CO/NXT/news/2014/09241.asp
Wocket™
is a smart wallet, the next evolution following the smart phone and smart
watch. NXT-ID is introducing its innovative, patent-pending Wocket™ as the next
natural step in the evolution of smart devices. Wocket™ is a next generation
smart wallet designed to protect your identity and replace all the cards in
your wallet, with no smart phone required.
The
Wocket works anywhere credit cards are accepted and only works with your
biometric stamp of approval.
Credit,
debit, ATM, loyalty, gift, ID, membership, insurance, ticket, emergency,
medical, business, contacts, coupon, and virtually any card can be protected on
Wocket™. More than 10,000 cards, records, coupons, etc. can also be stored on
Wocket™.
See 'N Sync Star and "Dancing with the
Stars" Second Place Winner, Joey Fatone, with a Wocket: https://www.facebook.com/wocketwallet
See former World Champion Boxer Vinny Paz
with a Wocket: https://www.facebook.com/wocketwallet
About CES
The International CES is the world's
gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for
innovators and breakthrough technologies for more than 40 years—the global
stage where next-generation innovations are introduced to the marketplace. As
the largest hands-on event of its kind, CES features all aspects of the
industry. And because it is owned and produced by the Consumer Electronics
Association (CEA), the technology trade association representing the $211
billion U.S. consumer electronics industry, it attracts the world's business
leaders and pioneering thinkers to a forum where the industry's most relevant
issues are addressed.
About NXT- ID Inc. - Mobile Security for a Mobile World
NXT-ID, Inc.'s (Nasdaq: NXTD) innovative MobileBio™
solution mitigates consumer risks associated with mobile computing, m-commerce
and smart OS-enabled devices. The company is focused on the growing m-commerce
market, launching its innovative MobileBio™ suite of biometric solutions that
secure consumers' mobile platforms led by the Wocket™ ; a next generation smart
wallet designed to replace all the cards in your wallet, no smart phone
required. The Wocket works anywhere credit cards are accepted and only works
with your biometric stamp of approval. http://www.wocketwallet.com/
NXT-ID' wholly owned subsidiary, 3D-ID LLC, is engaged
in biometric identification has 22 licensed patents in the field of 3D facial
recognition http://www.nxt-id.com/, http://3d-id.net/
Statements
contained herein that are not based upon current or historical fact are
forward-looking in nature and constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Such forward-looking statements reflect the
Company's expectations about its future operating results, performance and
opportunities that involve substantial risks and uncertainties. These
statements include but are not limited to statements regarding the intended
terms of the offering, closing of the offering and use of any proceeds from the
offering. When used herein, the words "anticipate,"
"believe," "estimate," "upcoming,"
"plan," "target", "intend" and "expect"
and similar expressions, as they relate to Nxt-ID, Inc., its subsidiaries, or
its management, are intended to identify such forward-looking statements. These
forward-looking statements are based on information currently available to the
Company and are subject to a number of risks, uncertainties, and other factors
that could cause the Company's actual results, performance, prospects, and
opportunities to differ materially from those expressed in, or implied by,
these forward-looking statements.
Contact:
Investor
Inquiries:
Kirin Smith
ProActive Capital Group
Direct: 646 863 6519
ksmith@proactivecapital.com
Kirin Smith
ProActive Capital Group
Direct: 646 863 6519
ksmith@proactivecapital.com
Media: 800-665-0411
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Disclosure: As of June 2014,
NXT-Id renewed for five thousand per month and average of two thousand five
hundred 144 shares (cash equivalent) for news publication and marketing of
Wocket smart wallet. More info:
http://www.investorideas.com/About/Disclaimer.asp and http://www.investorideas.com/About/News/Clientspecifics.asp
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