#OpenLedger Says: #Blockchain
#Crowdfunding Phenomenon Primed For Industry Disruption And Beyond
January
27, 2017 (Investorideas.com Newswire) OpenLedger issues the
following blockchain commentary from CEO Ronny Boesing: As the blockchain
technology trend has been picking up momentum, more and more startups have been
hopping on the bandwagon and implementing cryptocurrency tokens and blockchain
protocols as a means of crowdfunding for their ventures. The "ICO" -
initial coin offering - has become a phenomenon, with numerous
blockchain-oriented enterprises opening opportunities for the public to quickly
& easily become investors in their latest promising ventures. However,
given the infancy of the domain and absence of regulation, there have also been
plenty of opportunists taking advantage of the hype to line their own pockets
rather than contribute to the developing blockchain ecosystems. Thus, while
there is indeed great opportunities for both companies seeking capital
investment and investors looking for hot new companies to put their money into,
navigating the mazes of this emerging market poses its challenges and risks,
for the professionals aiming to assure the integrity of their business.
While
numerous projects have launched - with varying degrees of success and failure -
via an ICO approach, and projects such as Consensys' WeiFund on the Ethereum
blockchain are planning ahead to provide markets a solid infrastructure for
this new crowdfunding methodology, one enterprise that has been leading the way
and steadily building its reputation is OpenLedger. Also one of the first
decentralized cryptocurrency exchanges, OpenLedger has been growing a number of
synergistic ecosystems and platforms from which to help innovative startups
strategize, promote, and execute a successful crypto-token-based crowdfunding
campaign.
Diligently
screening potential partnering businesses to ensure the ICOs they present are
of a professional standard investors can trust in, the OpenLedger team has been
working hard to develop a business model consistently providing the blockchain
community an excellent source of investment opportunities - while
simultaneously working closely with the businesses to ensure a successful
launch.
While
each project has its own timeline and business model, the opportunity criteria
typically focuses on ventures aiming to launch within 6-12 months - and as
OpenLedger is intimately involved with all companies brought through the
platform, partners are followed and supported from early conceptualization
through to final launch and beyond. In the initial screening process of
potential candidates, OpenLedger follows strict guidelines - whether concerning
the standards of details gone into business planning, timelines, budgeting and
achievables, or assessing stakeholders and their seriousness of commitment over
a prolonged period of near-daily contact. Projects supported - either partially
or in full - over the last six months have included Incent, Beyond The Void, BlockPay,
ICO OpenLedger, Bitland, Spells Of Genesis, Decent, and Heat Ledger.
For
their latest project, OpenLedger has been preparing an "early-bird"
offering with Centz - a venture out to revolutionize the realm of e-gift cards.
Having spotted a niche problem in a $150 billion gift card market, the Centz
team aims to establish a digital gift card system with which gift cards are
loaded up with the crypocurrency, "Goldbucks" - and can be exchanged
between vendors in the network. As such, say if your aunt Lucy were to give you
a $100 gift card for the stuffed ferrets emporium or antique doorstop outlet,
which you weren't all too keen on - you'd then be able to transfer that credit
over to a gift card for a vendor offering just what you were really hoping for.
And if that purchase were only $90 - rather than having $10 left on your card
and nothing else you could find to spend it on at that retailer, you could
always exchange those Goldbucks over to an e-gift card for another retailer in
the network where you wanted to spend it.
Committed
to serving bold, high-quality startups in the blockchain space aimed at
penetrating & disrupting large mainstream markets, the OpenLedger team has
chosen Centz not just based on the investment potential, but for the
credibility and publicity such a project may bring to the space. And while
OpenLedger is providing the technological support for both Centz' initial
crowdfunding and asset/token issuance & management with their
"Goldbucks," they're also taken on an intimate involvement in
assuring a successful campaign & launch - committed to the role of offering
startup clients a full range of resources, expertise, and infrastructure to
leverage. From digital asset issuance and distribution - as such shall be the
case with Centz' "Goldbucks" - to legal and regulatory analysis and
advising on token structuring, marketing & business strategy, branding, web
design & content creation, public relations & media coverage, crowdfunding
management, investor relations, and more - OpenLedger has been developing its
strategic approach and ecosystems to propel it become THE go-to crowdfunding
solutions partner for innovative blockchain startups like Centz.
And
while OpenLedger may be providing a suite of services to assist blockchain
startups get up and running successfully, investors in the projects offered are
also granted the benefits of OpenLedger's implementation of a multi-signature
escrow service for their crowdfunding opportunities, with which they are able
to release investment funds to the companies based on the achievement of
pre-determined milestones - thereby eliminating the risk of investors losing
all their funds if for whatever reason the companies fail to fulfill upon their
promises of delivery and ensuring part of investment is returned in the case of
a venture not making it to their product launch. Granted, the enterprise's aim
is to thoroughly screen and assess all the companies they support to ensure the
highest likelihood of long-term success for both the startups and investors -
yet as unforeseen events do happen and business outcomes aren't always
predictable, such an arrangement providing some degree of security that funds
are being allocated according to plans is a investment feature rarely found
elsewhere in the world of ICOs where projects launch with zero accountability
to their investors for how the funds are to be spent.
Just
how far this blockchain-centric crowdfunding trend may go, is anybody's guess. OpenLedger
is just one team of many in the blockchain space who feel passionately this
emerging model may prove to be the future of investing. And as to what
unconventional innovations could be facilitated by such out-of-the-box ways of
restructuring the intersection of commerce and finance, the imagination is the
limit - as provided by a theoretical example given by the OpenLedger team
during the American presidential campaign in which it was suggested their
crowdfunding approach could be the solution to funding the construction of
now-President Donald Trump's proposed wall lining the US-Mexico border. Whether the story
was launched in the midst of campaign frenzy to take advantage of a unique
marketing positioning opportunity or the idea was meant to be taken serious is
questionable - however, the case presented has raised valid questions to
broaden the horizons of vision for different ways these technologies may be
applied to help solve not only business challenges, but also cross over into
the realms of unchartered governmental, political, and economic territory.
Wall
or no wall, the blockchain revolution is here, and OpenLedger is set to take
the lead in a promising approach to crowdfunding - especially with projects
like Centz, where tokens purchased in the crowdsale function not only as an
asset of the company held as an investment, but will be able to be exchanged
for Goldbucks and spent throughout the network - whether for oneself or given
via transferable e-gift cards. Undoubtedly, the future is ripe with quite the
variety of opportunities for Fintech disrupters innovating business models and
ways of conducting commerce with the implementation of blockchain technologies.
For more information on OpenLedger and to keep up-to-date with the developments
and offerings in their ecosystems, visit OpenLedger. And for details
on the Centz early-bird offering, visit https://ico.centz.net/
Read this release
in full at http://www.investorideas.com/CO/OpenLedger/news/2017/01271Crowdfunding.asp
Follow OpenLedger on socials
OpenLedger
is a peer-to-peer cryptocurrency platform acting as the host, skeleton and tool
for constant innovation, designed for high-speed transactions, allowing users
to trade assets in near-real time, securely and with ultra-low fees.
OpenLedger
is built on top of the MIT-licensed Graphene technology of BitShares 2.0 and
acts as the foundation for the Decentralized Conglomerate: an ecosystem of
interlinked and mutually-supporting companies. It is also known as the DEX -
The Decentralized Exchange.
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