New York, NY / Point Roberts, WA - June 20, 2013
(www.investorideas.com newswire) Investorideas.com staff:
Investorideas.com, an investor research portal specializing in sector
research for independent investors issues a snapshot for the online
Chinese video market and some of the publicly traded companies in the
space. The big players are targeting the growing online and mobile
market in China with acquisitions and strategic partnering, while new
start-up company UMeWorld (
OTCQB: UMEWF) is aiming for its audience with foreign content.
Search engine company Baidu, Inc. (
NasdaqGS: BIDU), currently with the largest online video platform, announced in May its acquisition of the online video business of leading
Internet
video provider PPS for US $370 million.
Baidu and PPS expect the transaction to close in the second quarter
of 2013, subject to customary closing conditions. Upon completion of
the transaction, the PPS online video business will be consolidated into
Baidu's financial statements. PPS's online video business will be
merged with Baidu's own video platform iQiyi.
UMeWorld (
OTCQB: UMEWF) operates UMeLook (
www.umelook.com),
an online video platform focused on bringing foreign video content to
China. UMeLook is deployed through a sophisticated CDN (Content Delivery
Network) with broad coverage throughout Mainland China, Hong Kong &
Taiwan. UMeLook plans to be a source of foreign video content for the
Chinese viewer across any Internet-enabled device within China. UMeWorld
intends to focus its future operations on digital media and the digital
education market.
According to a recent press release from the company, "China has a
population of 550 million "webizens," many of whom are glued to tablets
or smartphones as they make their daily commute; mobile
Web
users last year totaled 420 million, an increase of nearly 18% from the
previous year. However, the competition for "eyeballs" is fierce.
Unlike many local online video companies who focus on local TV series
and movies, UMeLook is uniquely positioned to provide foreign UGC video
content of 3 to 8 minutes duration. UMeLook is targeting Chinese viewers
between the ages of 18 and 45 years old who are interested in foreign
information, products and brands.”
A recent report from
www.iresearchchina.com
notes, "Revenue of China online video attained 2.42 billion Yuan in Q1
2013, with a year on year growth of 39.5% and a quarter on quarter drop
of 11.0% influenced by decreasing seasonal advertising. As the online
video markets are gradually driven by multi-devices, commercialization
of mobile internet will affect whole video industry in the future.”
Youku Tudou (
NYSE: YOKU) recently signed a deal with SINA Corporation (
NasdaqGS: SINA) to promote its video content on PC and mobile platforms.
Youku Tudou reported, "Under the deal, in exchange for access to
Youku Tudou's video library, SINA will leverage their PC and mobile
platform to promote Youku Tudou's licensed content to its users on
Weibo. The multi-screen strategic
collaboration
also draws on huge gains in mobile traffic for both companies – 76% of
Weibo's daily active users access Weibo through mobile devices, while
Youku Tudou counts 170 million daily mobile views.”
Research report link:
http://www.iresearchchina.com/views/4905.html
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